How hello.de scales Power BI dashboards to 600 users, on the way to 1,000

About hello.de

hello.de is a Berlin-based Business Process Outsourcing (BPO) provider with around 1,000 employees at locations in Germany, Bulgaria and Romania. It handles around 900,000 customer contacts a month in 13 languages for more than 40 clients across Europe, with services such as customer care, technical troubleshooting and identity verification via video ident. In this environment, performance is everything, and data is at the core.

The challenge

hello.de had standardised on Microsoft Fabric and Power BI for its BI architecture. But when it came time to roll out dashboards to every employee, the Power BI Pro license model quickly became a roadblock: giving hundreds of users access was too expensive to sustain at their size.

Before Fabric, hello.de used a local BI solution that was discontinued after an acquisition. That made it even more important to find a stable, long-term and cost-effective way to scale Power BI dashboards, without compromising on security or usability.

The solution

Ole Klinge, Director WFM & BI, found DataTako through a simple Google search. With a strong background in BI and software consulting, he evaluated and implemented it independently.

Employees now log in via hello.de’s own domain, in a portal fully aligned with the corporate identity. Most users don’t even realise they’re using DataTako behind the scenes.

Whether it's employees or customers, we get dashboards that look and feel like our own environment.

Ole Klinge, Director WFM & BI, hello.de

Implementation

1. Self-led evaluationOle tested and set up DataTako on his own.
2. First 100 usersOnboarded within weeks of starting.
3. Department by departmentRolled out team by team, to 600 users today.

The result

• 600 users work with Power BI dashboards without a Pro license per viewer.
• Massive cost savings compared to Power BI Pro licenses for every viewer.
• A fully branded portal on hello.de’s own domain, with single sign-on.
• Secure by design: row-level security and export rights per user group.
• Fast, responsive support whenever it’s needed.

What’s next

hello.de is growing from 600 towards 1,000 users. It also plans to give clients direct access to dashboards via DataTako, so they get real-time insight into the performance of their outsourced services.