DataTako case study: Hello.de
As a Business Process Outsourcing (BPO) provider with 1.000+ employees, hello.de supports major clients across Europe with critical services such as customer care, technical troubleshooting, and identity verification via video ident. In this environment, performance is everything, and data is at the core.
“Our business is built around KPIs. We want every employee to see their performance daily, so they know where they stand and what to improve,” says Ole Klinge, Director WFM & BI at hello.de.
The company had standardized on Microsoft Fabric and Power BI for its BI architecture. But when it came time to roll out dashboards to every employee, the Power BI Pro license model quickly became a roadblock.
“Power BI Pro is powerful, but giving access to hundreds of users becomes extremely expensive. That’s just not sustainable for an operation of our size.”
Before switching to Microsoft Fabric, hello.de used a local BI solution that was discontinued after an acquisition. This made it even more important to find a long, term, stable and cost-effective solution to scale Power BI dashboards, without compromising security or usability.
The solution
Ole discovered DataTako through a simple Google search. With a strong background in BI and software consulting, he was able to evaluate and implement DataTako independently, no demo, no onboarding call.
“I just found DataTako online, tested it, and showed it to our CEO. We decided to try it. The system was intuitive and easy to configure, including SSO and our own branded environment at our own domain”
Within weeks, hello.de had onboarded its first 100 users. More departments are currently being added, and the company plans to expand to 200 users shortly, with a roadmap to eventually onboard all 600 employees.
But it doesn’t stop there. hello.de also plans to offer clients direct access to dashboards via DataTako, providing real-time insight into the performance of their outsourced services.
“That’s a big win for us. We pride ourselves on transparency, and with DataTako, we can give clients a daily view of how things are going, it strengthens trust and gives us a competitive edge.”
The benefits
DataTako offered hello.de everything they needed to scale their reporting:
• Massive cost savings compared to traditional Power BI Pro licenses
• Own domain and branding through a fully white-labeled portal
• Single Sign-On integration for seamless Microsoft authentication
• Role-Level Security to control which users see what
• Flexible export options per user group
• Fast and responsive support when needed
“We had one small issue with exporting early on. I contacted support via chat, and it was resolved within an hour. That gave me a lot of confidence.”
Employees now log in via our own domain a fully branded experience aligned with hello.de’s corporate identity. Most users don’t even realize they’re using DataTako behind the scenes.
“For them, it feels like our own internal system. Internally we talk about DataTako, but to our users it just looks like bi.hello.de.”
Quote from Ole Klinge
“DataTako is an easy, affordable platform to deliver the right numbers to the right people, helping them make better decisions. Whether it’s employees or customers, we get dashboards that look and feel like our own environment. And that’s incredibly powerful.”
