What is PowerBI embedded

Power BI Embedded is a Microsoft Azure service that allows you to seamlessly integrate Power BI’s powerful analytics and visualization capabilities directly into your own applications, websites, or portals. Instead of requiring users to access reports separately through the Power BI service (app.powerbi.com), you can embed interactive, insightful visualizations directly within your own branded environments.
Use Cases
Power BI Embedded is ideal for scenarios such as:
- Customer Portals: Embed personalized analytics into customer-facing websites.
- Internal Dashboards: Integrate reporting seamlessly into internal company applications.
- External report sharing: Share PowerBI reports/dashboards with users outside your organization and/or people without an Office 365 account.
- SaaS Applications: Provide users of your SaaS-product with powerful analytics capabilities without switching between different applications.
Two embedding scenarios
Power BI Embedded supports two primary embedding scenarios:
App owns data
- The application controls data access and authentication.
- Significant cost savings, especially beneficial when reports are viewed by many users who don’t create or publish reports.
- Users don’t require individual Power BI Pro licenses to view embedded content.
User owns data
- Access and permissions are managed via the user’s own Power BI account.
- Users typically require their own Power BI Pro licenses.
You should choose “App owns data” when you need full control over authentication, data management, and security within your application, particularly if you have a large number of report viewers and aim for cost efficiency by avoiding individual user licenses. Additionally, it is ideal when branding and consistent user experience are crucial. On the other hand, “Organization owns data” is the right choice if you prefer to leverage existing organizational user accounts and Power BI infrastructure, especially when managing individual user permissions and security directly through Power BI, and your report viewers already possess Power BI licenses.
Explore with Power BI Playground

Curious to see what Power BI Embedded can do? Check out the Power BI Embedded Playground provided by Microsoft, which allows you to experiment interactively with embedded reports and dashboards.
Why DataTako?
If you’re considering Power BI Embedded, DataTako provides a straightforward solution to embed Power BI reports with full whitelabel capabilities. By using the ‘App owns data’ approach, DataTako significantly reduces your licensing costs, as your report viewers don’t need individual Power BI licenses. You only pay based on the capacity your embedded analytics require.
DataTako not only ensures seamless integration but also enhances user experience by maintaining your company’s branding throughout the analytics journey.