Power BI + DataTako: The Ultimate White Label Analytics & Reporting Solution for Modern Businesses
If you work with data, you’ve probably run into this problem: you have valuable insights to share, but no easy or professional way to present them to others under your own brand.
Maybe you’re a marketing agency that wants to show clients the results of their campaigns.
Or a wholesaler who wants to give customers insight into their purchase patterns and maybe even encourage them to order more.
Or perhaps a software company that wants to give its users access to dashboards without sending them to Power BI or another external tool.
That’s where white label analytics comes in. It lets you deliver modern, interactive reports and dashboards, fully branded, under your own domain, and without needing to build an analytics platform from scratch.
Introduction to White Label Analytics
Understanding White Labeling in Analytics
White label analytics means taking an existing analytics platform and making it look and feel like your own. Instead of sending customers to someone else’s dashboard, you deliver insights directly under your own logo, colors, and domain. It keeps everything consistent with your brand while giving users a seamless reporting experience.
The Rise of White Label Analytics in Business
The use of white label analytics and white label reporting is growing fast. Businesses in nearly every industry are embedding dashboards and insights directly into their own systems. By keeping analytics under their own brand, they strengthen customer relationships, simplify workflows, and even open up new ways to generate revenue, all while delivering a smoother reporting experience.
Key Features of White Label Reporting
Here are some key features of white label reporting. It offers various customization options, including:
- Adding your own logo
- Using your own portal URL
- Matching your color scheme
- Sending out (invitation) emails to customers using your own mail server and contents
These customization options ensure that the analytics dashboards and reports align perfectly with your brand’s identity.
Features like Row-Level Security (RLS) and role-based permissions make sure every viewer only sees the data that’s relevant to them and nothing more.
These tools go beyond individual user permissions. You can easily manage access on a larger scale, giving entire customer groups, vendors, or internal departments the right reports and datasets in one go. That means you don’t have to configure each user manually, just assign them to the right group and they automatically see the dashboards intended for them.
It’s a simple but powerful way to keep sensitive data protected while maintaining a smooth and scalable reporting setup. Whether you’re serving ten users or ten thousand, RLS and group-based permissions ensure everyone gets the insights they need and only those.
Benefits for Data Teams and Organizations
White label analytics offers numerous benefits of white label analytics for data teams and organizations. By leveraging a third-party analytics platform, data teams can focus on data analysis and insight generation rather than spending time on developing and maintaining analytics software. This leads to increased efficiency, reduced costs, and faster time-to-market for BI solutions. Organizations can deliver analytics features seamlessly under their own brand.
Common Challenges in Delivering Branded Analytics
Technical Challenges in Implementation
Implementing branded analytics is not without its technical challenges. Integrating a third-party analytics platform requires careful planning and execution to ensure seamless compatibility with existing systems. Data integration, security considerations, and performance optimization are critical factors that must be addressed to deliver a reliable and scalable analytics solution. You need data security to embed this data visualization.
Maintaining Brand Consistency
Maintaining brand consistency across all analytics deliverables is essential for a cohesive user experience. This includes ensuring that the analytics platform aligns with your brand’s visual identity, including logos, colors, and fonts. Customization options should be flexible enough to allow for complete brand control, ensuring that the analytics dashboard and reports feel like a natural extension of your brand. You need good customization to control your look and feel.
Managing Multi-Tenant Reporting
For businesses that serve multiple clients or tenants, managing multi-tenant reporting can be particularly challenging. Each tenant may require a different set of data and customization, making it crucial to have a white label analytics solution that supports secure and isolated data access. Data security through features like row-level security (RLS) are essential for ensuring that each tenant only has access to their own data. White-labeled RLS creates seamless reporting.
Why Power BI + DataTako Is the Perfect White-Label Solution
DataTako’s Unique Features and Benefits
DataTako enhances Power BI Embedded by providing a comprehensive white label portal solution. DataTako allows you to fully customize the look and feel of the platform, including logos, colors, domain, and user experience. It simplifies the process of managing user access, permissions, and security, making it easier to deliver multi-tenant reporting and embedded analytics under your own brand. It also helps you control your brand identity with customization options.
Eliminating the Need for Power BI Pro Licenses
One of the key advantages of using Power BI Embedded with DataTako is that it eliminates the need for individual Power BI Pro licenses for viewers. By leveraging Power BI Embedded capacity, DataTako enables you to distribute Power BI reports to a large number of users without incurring the significant costs associated with Power BI Pro licenses. This makes it a cost-effective solution for white label analytics, especially for businesses that need to share dashboards with numerous clients or partners. Good white-label analytics saves you money.
Key Benefits of Using Power BI + DataTako
License-Free Viewing for End Users
One of the most significant benefits of using Power BI with DataTako for white label analytics is the ability to provide license-free viewing for end users. By leveraging Power BI Embedded capacity through DataTako, you can bypass the need for individual Power BI Pro licenses, significantly reducing costs. This allows you to share interactive dashboards and reports with a wider audience without incurring additional licensing fees, enhancing your analytics experience. Read more about it here.
Full Customization for a True White Label Experience
DataTako enables full customization of your Power BI embedded analytics, providing a true white label experience. You can tailor the look and feel of the BI platform with your own logos, colors, and branding elements, ensuring a seamless integration with your existing applications. This level of customization options allows you to present Power BI as a natural extension of your brand, enhancing credibility and user experience.
Enhanced Security with RLS and Role-Based Permissions
DataTako builds on Power BI’s security features with row-level security (RLS) and role-based permissions, making sure every user only sees the data they’re supposed to see. Sensitive information stays protected, and you stay in control.
With these tools, you can safely embed Power BI reports into your own application, knowing that access is handled correctly and data is managed securely. In the end, strong security isn’t just a nice extra. It’s what makes reliable business intelligence possible.
Read about all features DataTako has to offer here.
Real-World Use Cases for White Label Analytics
Case Study: BI Agencies Leveraging DataTako
Business Intelligence agencies are a perfect example of how white label analytics can add real value. With DataTako, they can offer fully branded dashboards and reports to their clients, no extra Power BI licenses, no complex sharing setup.
A great example is WegMetExcel.nl, a Dutch BI agency that used DataTako to give its clients professional, branded access to Power BI dashboards under its own domain. This approach strengthened client relationships and streamlined how they deliver insights.
👉 Read the full story here: WegMetExcel Case Study
Enterprise Reporting Solutions for Large Organizations
Large organizations often struggle with sharing Power BI reports across different departments and partners while keeping everything consistent and secure. White label analytics helps solve that by letting you distribute reports under your own brand, without giving everyone direct Power BI access.
A good example is Hello.de, a customer service outsourcing company that manages multiple brands and teams. They use DataTako to give each brand access to its own Power BI dashboards, all from one central portal. Every department sees only what’s relevant to them, thanks to Row-Level Security (RLS) and role-based permissions.
This setup keeps sensitive data protected, ensures a consistent brand experience, and makes managing reports across a large organization much easier.
👉 Read the full story: Hello.de Case Study
Comparison of White Label Analytics Solutions
DIY vs Generic BI vs Power BI + DataTako
When considering white label analytics, businesses often weigh the options of building a DIY solution, using a generic BI tool, or implementing Power BI with DataTako. DIY solutions require significant development effort and ongoing maintenance. Generic BI tools may lack the customization options needed for a true white label experience. Power BI + DataTako offers a balanced approach, combining the power of Power BI with the customization and security features of DataTako, saving time and resources.
Key Differentiators of DataTako
DataTako stands out from other white label analytics platforms due to its unique combination of features and benefits. Unlike many third-party solutions, DataTako offers complete customization of the user experience, allowing businesses to fully embed analytics under their own brand. Furthermore, DataTako eliminates the need for Power BI Pro licenses for viewers, significantly reducing costs. Its robust security features and multi-tenant reporting capabilities make it ideal for BI agencies, SaaS platforms, and large organizations.
Choosing the Right Analytics Solution for Your Business
Choosing the right analytics solution depends on your specific needs and priorities. Consider factors such as the level of customization required, the number of users who need access to reports, your budget, and your security requirements. If you need a powerful, flexible, and cost-effective white label analytics solution that seamlessly integrates with your brand, Power BI + DataTako is an excellent choice. DataTako offers advanced analytics with Power BI.
Conclusion: Start Your Journey with DataTako
Recap of Key Points
In conclusion, white label analytics is a powerful solution for businesses looking to deliver branded analytics experiences. Power BI + DataTako offers a unique combination of power, flexibility, and cost-effectiveness, eliminating the need for Power BI Pro licenses and providing complete customization options. With enhanced security and multi-tenant reporting capabilities, DataTako is the ideal choice for BI agencies, SaaS platforms, and large organizations. Consider it as a great analytics tool.
Start your free trial of DataTako
Ready to transform your analytics delivery with a truly white-labeled solution? Start your free trial of DataTako today and experience the power of Power BI Embedded under your own brand. Unlock the full potential of your data and deliver branded dashboards that drive insights, engagement, and growth for your clients and organization. Don’t miss the chance to implement your own analytics platform today.
